Create an online destination where passionate fans can gather and contribute to the NASCAR discussion | Foster an environment of fan participation and engagement by soliciting opinions and feedback | Deliver unique, high-value and entertaining content via video interviews and blog articles.
The Degree 31 Web Show:
video interviews with the faces and places of NASCAR, focusing on special interest topics and driver interviews.
Articles/Blog Posts:
more than just news, opinions and race results, Degree 31′s focus is to deep-dive and provide educational and entertaining topics worthy of discussion and sharing on social media channels. Edu-tainment if you will.
Fan Engagement:
Degree 31 places a high value on crowd sourcing to create content and stimulate fan engagement. Fans can engage with Degree 31 and each other by commenting on blog posts or interviews, taking surveys, engaging on Twitter and our Facebook or Google+ pages.
Race fans can actively participate in content creation by submitting questions for interview guests. With a multitude of options, the Degree 31 community has the opportunity to be fully immersed in the discussion rather than casual observers!
Sound unique? Sound interesting?
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Follow @degree_31 on Twitter | Like Degree 31 NASCAR Web Show on Facebook | Circle Degree 31 on Google+
If you are a NASCAR superfan, you’re in the right place. If you like to increase your NASCAR knowledge and be entertained at the same time, you’re also in the right place. This site is dedicated to interesting stories and interviews with the faces and places of NASCAR.
Patriotic: Old glory still matters to our community. Just like NASCAR, the Degree 31 tribe honors veterans and those currently serving in the armed forces.
Loyal: NASCAR fan loyalty to teams & drivers is legendary. Professional sports franchises and leagues envy the loyalty demonstrated by a typical NASCAR fan.
Informed: Loyal fans lead to informed fans…. Our tribe of superfans are better informed than the average NASCAR fan. Fans seeking information via the internet, social media, television and satellite radio are at the core of Degree 31. In other words, superfans who don’t just talk about the sport, they live and breathe it!
FYI: The banking at Daytona International Speedway inspired the name Degree 31.
Engaged: They live it through engagement. If you are a fan who actively engages in the NASCAR discussion….via Twitter, Facebook, Google+, online forums or even the water cooler at your workplace… Degree 31 was created for you.
Passionate: Passion is what drives the desire to engage. From holding up 3 fingers in unison to honor a fallen legend, or standing up lap after lap… passion is a key characteristic of NASCAR fans in general and the Degree 31 tribe in particular.
Brand Loyal: Passion is also what creates brand loyalty. And brand loyalty drives corporate involvement in the sport. Evangelizing fan support of corporate sponsors is at the core of the Degree 31 mission.
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Founder, Mark W. Evans
During the 2011 season Mark noticed an increase in successful teams and drivers that lacked funding. He decided to put 20 years of sales and marketing experience to good use. Mark is a brand/sponsor evangelist to a growing community of loyal & passionate fans that support NASCAR team, event and series sponsors.
Mark received a Bachelors Degree in Marketing in 1990. He lives in Oklahoma with wife Terri and they have 2 children in college. Mark is currently employed as a Senior Sales Consultant with a multi-national pharmaceutical company.
He has participated in micro-midget, sprint car and midget racing for over 30 years, since 1981, as an owner/driver, crew member, promoter and track announcer.
Degree 31 is Mark’s passion project with a primary mission to create an online destination where like-minded NASCAR fans gather and contribute to the discussion.
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